Indian Institute of Management Udaipur Library

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Value Merchants

by Anderson, James C.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (2).

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2.
Business Market Management (B2B) / understanding, creating, and delivering value. James C. Anderson, James A. Narus, Das Narayandas and D.V.R. Sheshadri.

by Anderson, James C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).

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